turn your unique expertise into impactful income.
Outcome.Builders is a business-building studio for entrepreneurial experts. We help you create, grow, and scale your expertise-based business. We get you there by building a brand people remember, a product that transforms, and a marketing engine that makes you the go-to choice.
studio
Your behind the scenes business builder.
You bring the expertise, audience, and content; we bring the strategy, infrastructure, and systems. Together, we turn your expertise into impactful business outcomes.
Some of the experts
we help to win
[1]
STOLLA
STOLLA, founded by Strength & Conditioning Specialist Robert Stols, offers Athletic Training Camps for those ready to push past their limits. These camps are designed to help individuals achieve peak performance in areas such as strength, endurance, and sport-specific events like HYROX. STOLLA is based in Spain and operates from its own dedicated training facility.
[3]
Leefstijllab
LeefstijlLab is one of the leading knowledge and training institutes for behavior change in the Dutch lifestyle sector. They support lifestyle professionals — including lifestyle coaches, dietitians, physiotherapists, and personal trainers — in effectively guiding clients toward sustainable behavior change. LeefstijlLab was founded by behavioral scientist Dr. Roel Hermans.
?
We work with entrepreneurial experts in fitness, health (care), and sports performance. From scientists, researchers, doctors, and clinicians to coaches, trainers, and educators. We partner with those who have the eXpert-factor, or are ready to unlock it. The eXpert-Factor is:
deep expertise – Proven ability in your field that others rely on
a unique perspective – Insights & worldview that set you apart
Strong trust & influence – Your audience believes in you
A Talent for storytelling – you Move people through narrative
The mindset of an entrepreneur – not just that of an expert
What keeps
you up at night?
What makes
tick?
You're great at what you do, but you're stuck. Attracting the right buyers feels inconsistent. You're working harder than ever, but your margins are thin and your growth has plateaued. Maybe you're undercharging, maybe your offer isn’t landing, or maybe you're just too deep in the weeds to see the way forward. That’s exactly where we come in as a specialized business-building studio.
We help you become the most powerful version of the expert you already are, so you can make a real impact, earn a comfortable living doing what you love, and enjoy a fulfilling life beyond work. You get there by building a brand people remember, a product that transforms, and a marketing engine that draws buyers into your orbit long before a sales conversation ever happens.
the lab
You need a Distinctly Different Brand that occupies Mental Real Estate. Because when it’s time to choose, people go with what they remember. In the end, memory is the ultimate search and answer engine.
the lab
inside the lab:
Brand Gravity: From a fragmented identity → to a cohesive brand universe → to gravitational pull that attracts.
Brand Codes: From generic expression → to ownable assets→ to mental shortcuts that trigger recall and preference.
Brand Aesthetics: From weak cultural fit → to clear cultural imprinting → to resonance with your communities.
You need a Brand that attracts attention and sticks in memory, so when buyers are ready, they choose you.
The Factory
You need a Transformation-Driven Product that bridges the gap between your customers’ current reality and their desired future state. It’s the vehicle that delivers real outcomes, powered by your brand and amplified by branding.
The Factory
inside the factory:
Product Design: From unstructured expertise → to a proprietary method → to predictable transformation.
Product Development: From a codified approach → to packaging your valuable IP → to a scalable, high-impact product ecoystem.
Product Delivery: From a working product → to seamless systems → to consistent, scalable delivery at every stage.
You need a Product that positions your solution as the bridge to a better future, powered by your brand.
The Agency
You need a Memory Marketing Engine that helps your brand become, and stay, top-of-mind when it's time to make a purchase decision. People buy what they remember. Win the brain, win the market.
The Agency
inside the Agency:
Memory Construction: From not knowing you at all → to knowing who you are → to remembering you in the right context.
Memory Reinstating: From being reminded you exist → to triggering relevance → to being seen as the solution.
Memory Activation: From being chosen once → to becoming the default recall → to becoming the go-to choice.
You need an Engine that positions your brand as the obvious choice, long before buyers are ready to buy.
The OUTCOME flywheel
At Outcome.Builders, we support you using our proprietary model, The Outcome Flywheel, developed by Tom Barten based on 17 years of experience as both an entrepreneur and business strategist.
What you need to do:
Create: Establish a brand that is memorable and distinctly different
Grow: Become well-known, easy to find, and easy to buy from
Scale: Generate more output without a proportional increase in input.
The OUTCOME flywheel
At Outcome.Builders, we support you using our proprietary model, The Outcome Flywheel, developed by Tom Barten based on 17 years of experience as both an entrepreneur and business strategist.
What you need to do:
Create: Establish a brand that is memorable and distinctly different
Grow: Become well-known, easy to find, and easy to buy from
Scale: Generate more output without a proportional increase in input.
YOUR OUTCOME-FIRST BUSINESS BUILDING STUDIO
YOUR OUTCOME-FIRST BUSINESS BUILDING STUDIO
How we
Deliver outcomes
At Outcome.Builders, we focus on delivering real business outcomes, whether you're building independently, with guided support, or through full execution. You don’t need more information. You need clarity, structure, and guidance on what to focus on, in what order, and how to apply it to your specific situation. No more frustration or wasted effort, just a clear, straightforward path to meaningful business transformation. That’s what we deliver.
The Transformator
The Transformator is a 3-month full-service transformation where we (re)design, (re)build, and implement your brand, product, and marketing engine. We deliver a fully integrated business system designed to guarantee outcomes.
WHO IT'S FOR
For established experts building 6, 7, or even 8-figure expertise-based businesses. We operate as your behind-the-scenes co-founder: a strategic full-stack partner who architects the scalable backbone of your business, so you can lead boldly from the front.
WHAT YOU GET
A full-service (re)build of your brand, product, and engine. Through strategic design, smart development, hands-on execution, and expert 1:1 coaching, we deliver a fully integrated and operational business system.
WHAT YOU ACHIEVE
In just 3 months we’ll (re)design and (re)build your business around your true expertise, so you can make a real impact, earn what you’re worth, and enjoy a fulfilling life beyond the day-to-day hustle. Everything is done for you, so you can focus on being the expert, not the operator.
The Accelerator
The Accelerator is a 6-month coaching program where we work side by side to shape your brand, create high-converting offers, and build a marketing engine that drives consistent growth.
WHO IT'S FOR
Designed for experts who want to stay hands-on, while gaining tailored strategic direction, in-depth feedback, and a step-by-step process to refine their brand, offer, and growth engine.
WHAT YOU GET
Together, we’ll craft your strategic Business Roadmap spanning brand, product, and engine. Beyond bi-weekly live calls, you’ll have access to asynchronous expert coaching, ensuring responses within 24–48 hours on business days.
WHAT YOU ACHIEVE
If you show up and do the work, you’ll walk away in 6 months with a business that reflects your expertise, attracts your ideal clients, and gives you the clarity and confidence to grow on your terms.
The Incubator
The Incubator is a focused 9-month training program that helps you map your entire business landscape and build a solid foundation for long-term growth.
WHO IT'S FOR
Ideal for experts who want to implement on their own, with the support of clear structure, guidance, and business perspective.
WHAT YOU GET
You’ll get access to all the knowledge, tools, and frameworks you need to learn how to build your brand, product, and engine on your own. You’ll receive strategic feedback on what you’re building once a month.
WHAT YOU ACHIEVE
If you commit and stay engaged with the process, you’ll build a business that reflects your expertise, drives real impact, and gives you the freedom you deserve.
*Have the expertise, audience, and reach, but not the business model yet?
In select cases, we offer Sweat Equity partnerships for the Transformator package. This is ideal for experts with a strong audience but untapped monetization potential. We invest our time, resources, and expertise in exchange for a share of what we build together.
Big agencies sell time; we build outcomes. We bring perspective and proven expertise on what it takes to get results. We act as both servant and steward. As a specialized business-building studio for entrepreneurial experts, we drive real transformation whether you're building independently, co-creating with us, or opting for full-service execution. We deliver what matters: more buyers, stronger margins, and incremental growth.
testimonial
Building Leefstijllab with Outcome.Builders
Challenge
Transform LeefstijlLab from a non-scalable, loosely positioned expert-led initiative into a clearly positioned, scalable business brand — built on the authority of behavioral scientist Dr. Roel Hermans.
Solution
Focus on lifestyle professionals as the primary buyers, launch a signature online training program, build authority through owned media, and transform the website into a high-converting sales channel.
Outcomes
A scalable business model, increased revenue and profit margins, greater pricing power, and expanded market share in the Netherlands.
How
to get started
step.01
Become an outcome builder
We focus on delivering real business outcomes, whether you're building independently (The Incubator), with guided support (The Accelerator), or through full execution (The Transformator).
step.02
Begin the Build Process
Our process always starts with a diagnosis to identify the core challenges, followed by a cohesive strategy, and then focused execution to bring it to life.
step.03
achieve impactful outcomes
By staying committed to a clear and proven process, from diagnosis to execution, we help you achieve impactful, measurable business outcomes. Outcomes that are aligned with your long-term goals.
your burning questions
Outcome.Builders is a Business-Building Studio that partners with entrepreneurial experts in Fitness, Health, and Sports Performance. We help them create, grow, and scale their expertise-based businesses. We do this through three core specialisms: building a Distinctly Different Brand, developing Transformation-driven Products, and creating a Memory Marketing Engine that makes them the go-to choice.
Outcome.Builders helps entrepreneurial experts in the Fitness, Health, and Sports Performance industries turn their expertise into impactful business outcomes. Experts are professionals who use content to share their knowledge, build trust, and create impact, while building a business around it. This includes scientists, researchers, educators, doctors and clinicians, personal trainers, health coaches, nutritionists, dietitians, physiotherapists, sports performance specialists, and (former) athletes. They're not just creating content, they’re building credibility, influence, and a business that lasts.
Outcome.Builders is built around a lean core team, led by our founder Tom Barten, who acts as the glue between strategy (Thinking) and execution (Doing). Around this core sits a trusted network of top-tier specialists, designers, developers, and marketers, selected based on the specific outcomes your project requires. The good news? You don’t need to worry about any of that. We assemble the right team for the job and take full responsibility for delivering the quality and results you need.
Outcome.Builders focus relentlessly on what truly moves the needle, not just what looks good. Deliverables only matter if they lead to meaningful business outcomes: attract more buyers, drive cost-effective sales, and maximize both revenue and profit. We’ve built brands from scratch to millions in revenue. We’ve launched our own products, not just advised others. And we’ve worked with experts, just like you, who want to build something that actually lasts. We’re flexible, focused, and fast. That means fewer layers, quicker decisions, and tighter collaboration. Big isn’t always better. Outcomes are.
If you’re an entrepreneurial expert in Fitness, Health, or Sports Performance—with a strong point of view, a product (or the seed of one), and the ambition to build a real business—then yes, Outcome.Builders is for you. It’s not for you if you’re not willing to make clear choices, challenge your own assumptions, or take the time to lay a solid strategic foundation first. We don’t do surface-level. We don’t do one-off tactics. And we definitely don’t do “just make it look nice.” And honestly, it’s not for you if you’re not ready to invest in yourself, because real outcomes require real commitment. We’re here to build businesses that generates outcomes. Outcome-first. Always.
About
At Outcome.Builders, we specialize in turning the expertise of experts in fitness, health, and sports performance into impactful business outcomes.
Founded by Tom Barten, Outcome.Builders is built on over 17 years of real-world experience creating, growing, and scaling technology-enabled, expertise-driven businesses in fitness, health, and sports performance.
Tom's entrepreneurial journey began at the age of 19 when he founded Personal Body Plan, a fitness and health app designed to serve as your personal trainer, lifestyle coach, and nutritionist in your pocket.
Over the course of 12 years, he helped more than 100,000 people transform their lives, generating over €30 million in revenue along the way. Today, he makes that expertise available to other entrepreneurial experts.
Become a REAL outcome builder
An Outcome Builder (OB) is an entrepreneurial expert who is hired for outcomes, not hours. You use your expertise to create real change, for real people, through a brand that reflects your depth, a product that delivers repeatable transformations, and an engine that gives your work the reach it deserves. You’re here to build a business that pays you what you’re truly worth, so you can make a real impact, earn a comfortable living doing what you love, and enjoy a fulfilling life beyond work.